
How to Start a Business in a Down Economy : A real-life experience of an award-winning entrepreneur
Karen start-up weathered the storm of two recessions: she first started her business during the 2001 recession post-dot-com bubble crash and was further hit by the Global Financial Crisis in 2009 during the scale-up stage. Tons of near-fatal business mistakes were made with six-figure sums spent on an expansion that went down the drain. Karen Tok shares her struggles and successes of how with escalating overheads, fierce competition, high staff turnover, and unfavourable economy, they were able to not just weather the storms, but thrived.